Euro Startups
France-Based Startup Noa Raises €5M to Launch Premium AI-Powered Pilates and Fitness App
to support product development, team expansion, and market growth.
French wellness startup Noa has officially launched after securing €5 million in seed funding to support product development, team expansion, and market growth. The round was led by Founders Future, with participation from Kima Ventures, Drysdale, Eden, and Intuition.
The company is entering the fast-growing digital wellness market with a premium fitness and Pilates application designed to deliver personalized wellness experiences through artificial intelligence.
Founded by Mobile Gaming Entrepreneurs
Noa was founded by Guillaume Sztejnberg, Shreyas Rajagopalan, and Jason Akakpo, a team with extensive experience in building and scaling consumer mobile applications.
Before launching Noa, Sztejnberg and Rajagopalan co-founded AppTurbo and later Green Panda Games, which was acquired by Ubisoft after generating more than 800 million downloads globally. Their background in mobile engagement and user retention is expected to play a key role in shaping Noa’s growth strategy.
The founders are now applying their expertise to the wellness sector, aiming to create a premium digital brand focused on long-term user engagement rather than short-term fitness trends.
AI-Powered Personalized Fitness Experience
Unlike many fitness applications that offer large collections of standalone workout videos, Noa focuses on structured wellness journeys tailored to individual users.
The platform uses artificial intelligence to build personalized fitness programs based on each user’s goals, fitness level, and progress. These adaptive plans evolve over time, helping users maintain consistency and develop sustainable wellness habits.
The company believes this guided approach can improve engagement and deliver better outcomes than traditional content-based fitness platforms.
Focus on Premium Wellness for Women
Noa’s initial product combines fitness and Pilates content within a digital studio environment that emphasizes high-quality coaching, premium design, and immersive user experiences.
While the platform is available to all users, the product has been specifically designed with women in mind. The company aims to build a wellness experience that resonates with female audiences through tailored content, community engagement, and personalized guidance.
By targeting a clearly defined demographic, Noa hopes to differentiate itself in an increasingly crowded digital fitness market.
Investors Back Growing Demand for Personalized Wellness
The funding comes as consumer demand shifts toward more personalized and premium wellness experiences.
Investors believe traditional fitness applications built around generic content libraries are losing appeal as users increasingly seek customized programs, expert coaching, and holistic wellness support.
Noa’s combination of AI-driven personalization and premium content positions the company to capitalize on these changing consumer preferences.
Expanding Beyond Fitness
The company’s ambitions extend beyond workout programs and Pilates sessions. Noa plans to gradually evolve into a broader wellness platform covering multiple aspects of daily health and well-being.
Future product expansions are expected to include nutrition guidance, meditation tools, sleep improvement programs, and menstrual cycle tracking. By integrating these services into a single platform, Noa aims to create a comprehensive wellness ecosystem for its users.
The long-term vision is to establish Noa as a trusted lifestyle brand that supports physical, mental, and emotional well-being through personalized digital experiences.
Building the Next Generation of Wellness Platforms
With €5 million in fresh capital and a founding team experienced in scaling consumer technology products, Noa is entering the wellness market with ambitious plans.
The company’s focus on structured fitness journeys, AI-powered personalization, and premium user experiences reflects broader trends shaping the future of digital health and wellness. As it expands its platform and product offerings, Noa aims to build a lasting position within Europe’s growing wellness technology sector.
Euro Startups
Sweden-Based MedTech Startup Eyedentity Raises €1.3M to Advance AI-Powered Eye Cancer Detection Platform
The Stockholm-based startup will use the funding to pursue regulatory approval, expand its diagnostic platform and prepare for commercial deployment across Europe and the US.
Stockholm-based MedTech startup Eyedentity has raised €1.3 million (SEK 15 million) in an oversubscribed first investment round to advance its AI-powered platform for detecting serious eye diseases from images captured during routine examinations.
The round was led by Norrsken Launcher, with participation from Karolinska Institutet Innovation and a group of angel investors. Eyedentity will use the capital to work toward full regulatory approval for its first product, develop additional diagnostic capabilities and expand its team.
Founded in 2025, the company is initially targeting uveal melanoma, a rare but potentially deadly eye cancer that can be difficult to distinguish from benign conditions during its early stages.
Using Existing Eye Images for Earlier Detection
Eyedentity’s technology analyses fundus images that opticians already capture during routine eye examinations, allowing the startup to add AI-assisted diagnostic support without requiring new imaging equipment or a separate screening infrastructure.
An optician can upload an existing image to the platform, which analyses it and provides decision support on whether the patient should be referred to an eye specialist.
Co-founder and CSO Gustav Stålhammar said opticians already generate large volumes of eye images and are increasingly seeing patients seeking help for vision problems, dry eyes and other conditions. That existing infrastructure creates an opportunity to identify potentially serious diseases earlier.
The company says its system can reduce false-positive referrals by 90%, potentially allowing specialist eye-care services to prioritize patients requiring further investigation while limiting unnecessary referrals.
Eyedentity is currently testing the technology through a live pilot with Synologen, a network of independent opticians in Sweden.
Combining Ophthalmology and Machine Learning
Eyedentity was founded by a team combining clinical ophthalmology, machine learning and company-building experience.
Stålhammar is an ocular oncologist at St. Erik Eye Hospital and a professor at Karolinska Institutet. Co-founder and CEO Mats Holmström is a machine learning engineer who previously worked at RaySearch Laboratories on applications of machine learning in cancer care.
The startup is also part of the Karolinska Institutet Innovation Incubator, where it receives support covering business development, financing, strategy and investor readiness.
Holmström said Eyedentity first connected with Norrsken after presenting at Karolinska Institutet Innovation InvestorDay, with that introduction ultimately developing into an investment.
Norrsken Launcher Partner Anna Fredrixon said the technology could support earlier detection without directing additional unnecessary patients into an already stretched healthcare system. She also highlighted its ability to work with existing infrastructure as an advantage for deployment.
From Nordic Pilot to International Expansion
The new funding will help Eyedentity move from its current pilot toward commercialization in the Nordic region before pursuing broader expansion across Europe and the US.
The company plans to build products for opticians, eye clinics and hospitals while establishing clinical partnerships and integrations with medical record systems. Holmström said the goal is to make the technology fit into existing clinical workflows with as little additional work as possible for opticians.
Beyond uveal melanoma, Eyedentity intends to extend its technology to other eye diseases, including diabetic retinopathy and glaucoma.
Its longer-term strategy is to develop a broader AI diagnostics platform capable of supporting healthcare providers across multiple eye conditions rather than remaining focused on a single disease.
With its first institutional capital secured, Eyedentity’s immediate priorities are regulatory approval, product development and commercial validation as it prepares to take its diagnostic technology beyond Sweden.
Euro Startups
Denmark-Based Startup Velatir Raises €5M to Expand Enterprise AI Governance Platform Across Europe
The Copenhagen startup will use the funding to accelerate European expansion as businesses seek greater oversight, security and control over workplace AI tools.
Danish AI infrastructure startup Velatir has raised €5 million in Seed funding to expand its platform for monitoring and controlling how artificial intelligence tools are used across enterprise operations.
The round was co-led by Spintop Ventures and Ugly Duckling Ventures, with participation from Norrsken Evolve and a group of angel investors. The fresh capital comes after a period of rapid commercial growth, with Velatir adding 80 customers across six European countries in seven months.
The company plans to use the funding to accelerate its European expansion, grow its team and establish a presence in additional markets as businesses face increasing complexity around AI adoption, data security and regulatory compliance.
Building a Control Layer for Enterprise AI
Velatir is developing infrastructure that sits alongside the AI applications already used within companies, giving organizations centralized visibility into how those tools interact with employees and corporate data.
The platform monitors data flows, user activity and potential risks in real time, allowing businesses to establish controls around AI usage while maintaining oversight across different applications.
CEO Michael Blicher Sørensen said AI was initially expected to simplify business operations, but the rapid adoption of different tools has instead created a fragmented environment that can be difficult for companies to manage.
Velatir aims to address that problem by providing a common control layer rather than requiring companies to replace the AI applications they already use. The approach is designed to help organizations adopt AI while maintaining security, compliance and operational oversight.
Rapid Growth Across European Markets
Velatir has expanded from zero customers in January to 80 by August, with clients spanning finance, legal services and government across six European countries.
The startup is also approaching $1 million in annual recurring revenue and has grown its workforce to 30 employees. It plans to nearly double its headcount by the end of the year as it expands its commercial and product operations.
Its platform primarily targets mid-market businesses but can support organizations ranging from five employees to workforces of up to 20,000 people.
The company plans to open an office in Stockholm in October, followed by additional locations across Europe over the next year. France, the Netherlands and the wider Nordic region are among the markets targeted for expansion.
European Infrastructure at the Core of Velatir’s Strategy
Velatir has built its platform exclusively on European-owned and hosted infrastructure, making data sovereignty a central part of its positioning.
Co-founder Christian Møller said the decision was deliberate, allowing the company to avoid dependence on US hyperscalers while addressing concerns among European businesses around data residency and cross-border transfers.
The approach is also intended to help customers navigate regulatory requirements, including those emerging under Europe’s AI regulatory framework. For companies with strict procurement and data-governance requirements, Velatir says its infrastructure model can remove some of the obstacles involved in adopting enterprise AI technology.
The €5 million Seed round will now give Velatir additional resources to extend that model across Europe. With its customer base growing and new offices planned, the company is focusing its next phase on becoming a broader infrastructure layer for businesses seeking to manage AI adoption without losing control over their data and operations.
Euro Startups
Lithuania-Based AI Startup Guideless Raises €1M to Expand AI-Powered Corporate Training Platform Globally
The Superhero Capital-led round will help Guideless develop its AI-powered workflow documentation platform and expand across Europe, the UK and the US.
Lithuanian AI training startup Guideless has raised €1 million in Pre-Seed funding to develop its platform for automatically creating and maintaining software training materials and operational documentation.
The round was led by Superhero Capital, with participation from FIRSTPICK VC and executives from Vinted, including CEO Thomas Plantenga. Guideless will use the capital to accelerate product development, expand its team and support international growth across the UK, Europe and the US.
The startup is targeting a persistent problem for companies: documenting how employees use increasingly complex software systems while keeping training materials current as tools and internal processes change.
Turning Software Workflows Into Training Guides
Guideless uses AI to capture business workflows while employees perform them and automatically convert those processes into structured training materials.
Rather than manually recording videos or writing step-by-step instructions, users complete a task within their regular business software while Guideless captures the process. Its AI then generates a guide combining visual sequences, written instructions and narration.
The company says its technology can make the creation and maintenance of training documentation up to ten times faster than conventional approaches.
Individual steps remain editable, allowing businesses to modify existing guides as workflows change rather than recreating the entire training resource. Content can also be translated or adapted for different teams, while text-to-speech narration is available in more than 40 languages.
Building an Operational Memory Layer
Guideless sees a broader application for the information collected through its platform beyond employee training.
CEO and co-founder Evaldas Bieliūnas said the company is turning captured workflows into structured operational context, creating what it describes as an evolving memory layer for organizations.
That approach could help companies preserve institutional knowledge as employees, software and internal processes change. Instead of leaving operational knowledge distributed across individual employees and outdated documentation, Guideless aims to create a continuously maintained record of how work is actually performed.
The company eventually plans to use that structured workflow information as an operational intelligence layer for AI agents. Providing AI systems with company-specific process data could allow them to automate tasks based on existing business practices rather than generic instructions.
Early Adoption Across 15 Markets
Guideless says its platform has attracted more than 3,000 users and paying customers across 15 markets. Organizations using its technology include Vinted, Masan Consumer Holdings and the Nevada Hospital Association.
Thomas Plantenga, CEO of Vinted and an investor in the round, pointed to his company’s experience using Guideless to maintain its knowledge base with less manual work as a factor behind his decision to back the startup.
Superhero Capital’s Audrius Milukas said the opportunity extends beyond reducing the work involved in producing training videos. He sees Guideless’s ability to capture operational knowledge as a foundation for addressing broader workplace automation challenges.
Targeting International Expansion
With the Pre-Seed capital secured, Guideless plans to expand its workforce and continue developing its AI capabilities while increasing its presence outside its existing markets.
The UK, wider European market and the US are among its primary expansion targets.
As businesses adopt more software and AI tools, Guideless is betting that the underlying record of how employees actually complete tasks will become increasingly valuable. Its longer-term strategy is to turn that operational knowledge into infrastructure that can support both human training and AI-driven workplace automation.
-
MENA Startups7 days agoEgypt-Based Exits MENA and ACE Acquire Avanz Capital Egypt in Seven-Figure Deal to Expand Private Equity and Asset Management
-
MENA Startups6 days agoMENA-Born Enterprise Voice AI Startup HeyBreez Raises $2.5M Seed to Accelerate Global Expansion
-
News3 days agoDubai Entrepreneurs Who Raised $400K on Kickstarter Launch 12-Week Accelerator Teaching Teens to Build and Crowdfund Real Startups
-
Asia Startups1 week agoSingapore-Based RetailTech Startup Graas Raises $17M Series B, Acquires Trustana to Expand AI-Powered Commerce Platform
-
MENA Startups6 days agoSaudi EdTech AILA Raises $3M Pre-Series A to Scale AI-Powered Personalized Learning Across Regional and Global Markets
-
MENA Startups7 days agoIraq-Based E-Commerce Startup Rozenama Raises $150K Pre-Seed to Expand Platform Nationwide
-
MENA Startups7 days agoUAE-Based Startup Tax Star Raises $1.75M to Expand AI-Powered Tax Compliance Platform Across GCC
-
Asia Startups7 days agoIndian FinTech Startup Rezolv Raises $12.5M to Expand AI-Powered Lending Platform

You must be logged in to post a comment Login