Latam Startups
GuruMatch Aims to Be Brazil’s “Tinder” for Education After 300% Growth
After a 300% growth surge in 2024, the bootstrapped edtech startup projects R$5 million in revenue by 2025, offering a fully customizable virtual learning platform.
What started as a passion for music has evolved into GuruMatch, a fast-growing Brazilian edtech startup that connects learners with educators in a dynamic, scalable virtual learning environment. The company, which experienced an impressive 300% growth in 2024, now anticipates R$5 million in revenue by 2025, fueled by its white-label platform and corporate training solutions.
From Music to Education: The Birth of GuruMatch
The idea for GuruMatch was born when Ari Martire, a branding and communications expert, struggled to find structured guitar lessons tailored to his needs. Alongside Luciano Silva, a technology executive with two decades of business development experience, Martire saw an opportunity to simplify and personalize the learning process. Inspired by Fender Play, the duo teamed up with software architect Rafael Pontani to develop an intuitive education platform. Later, William Palma, an expert in sales and business development, joined the team, helping GuruMatch scale its operations.
“Our experiences led us to create a solution that blends learning and technology—connecting people who want to learn with those who want to teach,” says Martire.
Since its inception, GuruMatch has attracted over 50 corporate clients, leveraging its robust virtual learning environment (VLE), which integrates seamlessly via API with various enterprise systems.
A Scalable Model for Corporate Training and Onboarding
With its rapid expansion, GuruMatch has positioned itself as a leading corporate learning solution, offering a white-label platform that enables companies, universities, and independent professionals to fully customize their online training programs.
The platform integrates LMS (Learning Management System) and LXP (Learning Experience Platform) technology, supporting gamified corporate training, onboarding, and continuous employee development. It has also proven effective for ERP and SaaS companies, helping them streamline customer education, product training, and feature adoption.
“Tech companies must constantly train their users due to frequent updates and new features. GuruMatch solves this challenge by integrating seamlessly with AI-powered content tools, making it easier to create and deliver impactful training,” explains Rafael Pontani, Co-founder and VP of Product.
Expanding Into B2B and AI-Powered Learning
Recently, GuruMatch launched its B2B education platform, featuring 160+ courses in partnership with VG Educacional, aimed at corporate training and people management.
According to Luciano Silva, GuruMatch will roll out new AI-driven features in 2025 to enhance its platform further.
“We focused heavily on infrastructure, scalability, and feature expansion. Initially, we had strong technology but lacked comprehensive features. Now, with over 100,000 users signed up, we’re improving the interface, user experience, and AI-driven content integration,” he says.
Rather than competing with content creation tools, GuruMatch’s AI-powered system is designed to seamlessly integrate with platforms like ChatGPT and Canva, allowing users to modify courses, generate new insights from recorded lessons, and boost content efficiency.
Flexible Pricing and a Stronger Commercial Strategy
One of GuruMatch’s key differentiators is its scalable cloud-based pricing model, designed to accommodate companies of all sizes. Plans start at R$599 per month, with fees based on consumption, ensuring cost-effectiveness for small businesses and startups.
The company also offers comprehensive onboarding, including personalized training, instructional videos, and dedicated customer support, ensuring a smooth user experience and reducing churn rates.
“In 2025, we’ll focus on new commercial partnerships, expanding our course catalog, and increasing our active user base. This will significantly strengthen our position in the market,” concludes Martire.
With its AI-driven, white-label approach, GuruMatch is set to transform corporate learning in Brazil, offering businesses an adaptable, user-friendly, and highly scalable education platform.
Latam Startups
Brazilian Startup Plinq Raises $250K in Seed Funding to Expand Background Check App for Women
Led by Spectra Investments, the funding will support Plinq’s mobile app and its move from individual searches to a subscription service.
Brazilian startup Plinq has raised about $250,000 in its first funding round, led by Spectra Investments. Angel investors also participated, including Anton Osika, Liana Selles, Fernando Montera and José Gerardo Carrero. The dollar amount is an approximate conversion of the R$1.3 million round announced in August 2026.
Plinq helps women search publicly available judicial records when checking the background of a potential romantic partner. Founded in 2025 by CEO Sabrine Matos, the company plans to use the investment to develop its mobile app and expand its ten-person team.
How Plinq’s Background Checks Work
Users enter a person’s name and phone number, and Plinq searches public sources, including court records and official publications, to compile a report. The company says its web platform attracted more than 60,000 users and processed nearly 85,000 searches during its first year.
Matos founded Plinq after learning of a femicide case in which the perpetrator had faced multiple domestic violence proceedings that the victim reportedly did not know about. The startup’s aim is to make existing public information easier to find and understand before a relationship begins.
Plinq says 10% of the risk alerts identified by its platform relate to domestic violence records. Those alerts reflect information found in public databases; a search result alone cannot establish a person’s current conduct or guarantee someone’s safety.
Mobile App and Subscription Plans
When the round was announced, Plinq said it planned to launch a women-only mobile app in early September 2026 and replace one-off web searches with a monthly subscription. The proposed app includes identity checks using facial recognition. The launch date was a company plan at the time of the funding announcement; the cited report does not confirm that the app has since launched.
Plinq aims to reach one million active users within six months of the app’s launch. For 2027, it has outlined further features, including a way for users to alert nearby women if they feel at risk during a date. It is also considering services for Brazilian women living abroad. These remain expansion targets rather than existing features or user figures.
Latam Startups
Brazil-Based AI Startup Nuvia Raises $1.8M to Expand AI Sales Agents Across Latin America
Amador Capital and Nascent led the round, which will support product development and commercial growth.
Brazilian startup Nuvia has raised $1.8 million in a funding round led by Amador Capital and Nascent. Existing investor NXTP participated alongside Crivo Ventures, Delusional Capital and investors brought together through Spectra Investimentos. Nuvia plans to use the capital to develop its platform, strengthen its team and expand in Brazil and other Latin American markets.
Nuvia develops AI agents for sales and customer service. Its platform brings conversations from WhatsApp, Instagram, voice calls, websites and email into one system and connects them with customer relationship management tools. The aim is to help businesses respond to enquiries, qualify prospective customers and carry conversations through more complex sales processes.
Building a presence beyond Brazil
Nuvia is focusing on markets where companies handle large volumes of customer conversations, particularly through WhatsApp. Most of its customers are currently in Brazil, but the company also serves clients in Mexico, Colombia and the Iberian Peninsula. The new funding will help it grow its sales and marketing operations as it pursues a wider Latin American customer base.
The startup says its agents can support tasks that extend beyond answering routine questions. In one example cited by the company, retailer Chocolat Du Jour handled approximately 25,000 customer interactions during an eight-day Easter period, with AI agents managing 91% of the conversations. These figures describe that customer’s reported use of the platform, rather than a result Nuvia has demonstrated for every deployment.
Founded in 2024, Nuvia is led by CEO John Paz, a former Brazil general manager at fintech Pomelo. The latest round follows an earlier raise of about $1.7 million, bringing its disclosed funding to approximately $3.5 million. Reports differ on the date of that earlier round, so the total is more useful here than assigning it a specific month.
Latam Startups
Brazil-Based EdTech Startup Premia Raises $975K to Expand AI-Powered Learning Platform and Pursue Acquisitions
The company’s first external investment has been followed by its acquisition of Aulapp, extending its reach into corporate education.
Brazilian education technology company Premia has raised approximately $980,000 in its first external funding round from an undisclosed family office with interests in education. The investment will support product development, hiring and acquisitions as the company expands beyond its existing school and higher education business.
Premia previously funded its operations without outside investment. Its platform uses AI to assess students’ progress, identify learning gaps and help educators tailor their support.
AI Tools for Schools and Universities
Premia says its platform uses 18 proprietary AI models designed for educational tasks. The technology analyses how students interact with learning materials and provides information that teachers and institutions can use to guide instruction.
According to the company, its products have reached 3.8 million users across 400 Brazilian municipalities and have been used by more than 4,500 teachers. Premia has also reported improvements in student performance, although the figures provided do not establish how much of that improvement can be attributed to the platform alone.
Acquisition Opens Corporate Education Market
Premia said it would use part of the investment to acquire businesses that add products or customers to its platform. It has since acquired Aulapp, an education business serving schools and companies. The value of that transaction was not disclosed. The acquisition makes Premia’s planned move into corporate education a current part of its expansion, rather than only a future objective.
The company also plans to strengthen its commercial and technology teams. Over the next two years, it aims to reach more than 20 million users, expand to 1,500 municipalities and support over 40,000 teachers. Those are company targets, not current operating figures.
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