Connect with us

MENA Startups

Saudi-Based Startup Rewaa Raises $45M to Accelerate AI-Driven Automation for Small Businesses Across The Kingdom

A new round led by Wa’ed Ventures, Idrisi Ventures, and Unity Partners backs Rewaa’s push to build an AI-first operating system for SMEs.

Published

on

Saudi cloud accounting and point-of-sale platform Rewaa has closed a $45 million Series B round as it moves into a new phase focused on smart automation and deeper use of artificial intelligence across small and medium-sized businesses.

The round was jointly led by Wa’ed Ventures, Idrisi Ventures, and Unity Partners, with participation from Vision Ventures, RZM Investment, Sadu Capital, Sand Investment, Alinma Financial, Palm Ventures, and Abdulrahman Sulaiman Al-Rajhi & Sons. The raise follows Rewaa’s $27 million Series A in 2023, reinforcing investor confidence in the company’s trajectory and execution.

From Core Operations to Intelligent Automation

Founded in 2018, Rewaa has positioned itself as a unified operating layer for SMEs, bringing together accounting, inventory management, point-of-sale systems, invoicing, and real-time synchronisation across physical branches and online stores. The platform now serves thousands of merchants across Saudi Arabia, helping them digitise fragmented back-office workflows.

With the new capital, Rewaa is shifting from digitisation toward intelligent automation. The company plans to build systems that rely heavily on AI to reduce manual work, improve operational accuracy, and give business owners clearer, real-time visibility into performance across sales, inventory, and financial operations.

Mohammed Al-Qusair, co-founder and CEO of Rewaa, said the investment would accelerate the development of smarter operational technologies that depend almost entirely on AI in managing SME businesses. The goal, he said, is to equip merchants with practical tools that simplify day-to-day operations while enabling more precise decision-making. Each product iteration, he added, brings Rewaa closer to becoming the most trusted operating system for SMEs in Saudi Arabia.

Saudi Arabia–Based Cybersecurity Company DSShield Secures $54M to Scale National Security Operations and Prepare for Public Listing

Product Vision and Real-Time Decision Making

Rewaa’s next phase centres on building an AI-driven ecosystem capable of identifying issues before they surface, analysing business trends as they happen, and guiding merchants toward better decisions across stock management, pricing, sales, and cash flow. Rather than reacting to historical reports, SMEs are expected to gain predictive insights that help them act earlier and with greater confidence.

The company frames this shift as infrastructure-building rather than feature expansion. By embedding intelligence directly into operational workflows, Rewaa aims to create a system that adapts to the realities of local commerce, where business owners often juggle multiple roles and operate with limited analytical resources.

Investor Perspective and Strategic Fit

For Wa’ed Ventures, the investment aligns with a broader mandate to support technology platforms that strengthen the foundations of the Saudi economy. SME digitisation remains a core pillar of Saudi Vision 2030, particularly as the Kingdom seeks to boost productivity, transparency, and private-sector contribution to GDP.

Co-investors Idrisi Ventures and Unity Partners have similarly focused on scalable platforms that address structural inefficiencies in regional markets. Rewaa’s emphasis on operational depth, rather than surface-level tools, appears to have resonated with backers looking for durable, long-term adoption.

Building Infrastructure for SME Growth

Rewaa says its ambition extends beyond product development. The company is positioning itself as a technology backbone for commerce in Saudi Arabia—one designed around the practical needs of merchants rather than abstract software models. That approach has helped it gain traction in a market where many SMEs are still early in their digital transformation.

As competition intensifies across fintech, POS, and accounting software, Rewaa’s challenge will be execution at scale. Delivering AI-driven automation that is both reliable and intuitive for non-technical users will be critical to maintaining trust as adoption grows.

With $45 million in fresh capital, the company now has the resources to test that vision in the market. If successful, Rewaa could emerge as a central operating layer for SMEs navigating an increasingly data-driven and automated Saudi economy.

Subscribe to the Arab Founders Newsletter

The best entrepreneurship & investment stories from the Arab world — weekly, straight to your inbox

No ads. No fluff. No spam — we value your time.

MENA Startups

TiE Women MENA Names Five Regional Winners to Compete for MENA Title at GITEX Global 2026

Five women founders from Egypt, Saudi Arabia, the UAE and the wider MENA region will advance to the TiE Women MENA finals at GITEX Global 2026 in December.

Published

on

TiE Dubai has named five regional winners of the seventh edition of its TiE Women MENA program, selecting women-led startups across Egypt, Saudi Arabia, the UAE, the wider Middle East and an Emirati-focused track.

Following virtual regional finals held from September 8 to 17, Naglaa Mohamed, Co-Founder of Egypt-based P-Vita; Lea Mehaweg, Co-Founder and CEO of Saudi Arabia-based Maison Safqa; and Anuscha Iqbal, Co-Founder and CEO of UAE-based Qanooni AI, won their respective country tracks. Rowan Alawi, CEO of Trase, took the Rest of MENA category, while Aisha Alyassi, Founder and Brand Director of SCULP, won the Emirati track.

The five founders will compete for the MENA title at the program’s finals during GITEX Global 2026 in December.

Get Featured

More Than 250 Women-Founded Businesses Apply

TiE Women MENA attracted more than 250 licensed, women-founded businesses this year, up from almost 200 applications in 2025. The cohort spanned sectors including AI and SaaS, AgriTech and FoodTech, HealthTech, sustainability and fashion.

Of the applicants, 228 founders were shortlisted and 46 advanced to the regional finals. Each track selected one winner and two runners-up based on criteria including product-market fit, go-to-market strategy, team strength, competitive advantage, financial objectives and operational and technical viability.

Finalists also worked with dedicated mentors to refine their pitches and prepare their businesses for the regional competition.

The 2026 cohort reflected a strong focus on AI, with founders applying the technology to legal services, construction, livestock health, prenatal care and community platforms. Sustainability-focused companies included ventures addressing agricultural waste, textile reuse and water conservation, while several startups developed products around women’s mobility, mental wellbeing and maternal health.

Winners Head to GITEX Global 2026

At Expand North Star during GITEX Global 2026, each regional winner will receive a dedicated pod to showcase their business and connect with investors and other ecosystem stakeholders.

The five founders will continue receiving one-to-one mentorship ahead of the December final, with support focused on their pitches, go-to-market strategies and investor materials.

Carlina Marani and Shameema Parveen, Co-Chairs of TiE Women MENA 2026, said this year’s candidates stood out for both the quality of their pitches and the range of industries represented. They highlighted businesses spanning AI-powered water conservation and fetal health to sustainability and Emirati food products.

Aisha Alyassi described winning the Emirati track as an important milestone for SCULP, saying the program had encouraged her to expand her ambitions, refine the company’s vision and connect with other women founders.

Addressing MENA’s Female Funding Gap

The program comes as women-founded startups continue to receive a small share of venture funding across the region. According to figures provided by TiE Dubai, female-founded startups secured just $2.5 million in the first half of 2026, representing 0.14% of the region’s $1.7 billion in venture funding.

TiE Dubai said its program aims to narrow that gap through mentorship, funding access, visibility and regional networking.

Over the past four years, TiE Women MENA has supported more than 1,000 women-led businesses, curated over 350 pitches and awarded AED 380,000 in equity-free prize money. Globally, TiE Women has received more than 11,000 applications across 62 countries and accelerated over 500 women-led startups.

The MENA program is run by TiE Dubai and powered by Nokia, alongside partners TECOM, Dubai Internet City and in5 Innovation Centers.

Subscribe to the Arab Founders Newsletter

The best entrepreneurship & investment stories from the Arab world — weekly, straight to your inbox

No ads. No fluff. No spam — we value your time.

Continue Reading

MENA Startups

UAE Launches Ai Everything Abu Dhabi 2026, Connecting 150 AI Startups With Global Investors

The two-day AI event will connect more than 150 startups with over 200 investors managing $100 billion in assets, while showcasing emerging enterprise AI technologies.

Published

on

Ai Everything Abu Dhabi 2026 will bring more than 150 AI startups to the UAE capital on October 6 and 7, showcasing technologies spanning enterprise software, industrial safety, customer experience and sovereign AI.

Held at the ADNEC Centre, the event will bring together more than 400 global technology companies and startups. Its Ai StartX Everything showcase will connect founders with more than 200 investors from 30 countries representing $100 billion in assets under management.

Among the companies exhibiting are startups from Portugal, Singapore, Saudi Arabia, the UAE and the US, with products focused on moving AI deeper into enterprise operations.

Get Featured

Enterprise AI Moves Into Critical Workflows

Portuguese AI-native software assurance company VisionHammer will showcase technology designed to diagnose and resolve problems within enterprise software while retaining human oversight.

Its platform can identify the root cause of an incident, generate and test a fix, and submit a pull request for approval. In one production deployment, VisionHammer said it reduced average incident resolution time from around five hours to four minutes.

The company will present CodeScan, which analyses code security with every release, and Assessment, a system for mapping and diagnosing enterprise software environments. Co-founder and COO Tiago Silva said demand is increasingly centred on AI that can operate reliably in critical systems while maintaining human control and auditability.

Singapore-headquartered Ailytics, meanwhile, will demonstrate AilyssaX, a vision-language-model-powered platform that converts existing CCTV networks into real-time industrial safety and operational intelligence.

Ailytics said it has completed more than 400 deployments across over 15 countries, with customers including Changi Airport Group, DHL, Laing O’Rourke and Obayashi. Following its recent Series A round, the company is expanding into the Middle East.

Gulf Startups Showcase Arabic and Sovereign AI

Saudi-based Lucidya will showcase its AI Agent and provide an early look at Agentic Workflows designed to automate customer journeys across enterprise systems.

The company said its Agentic CX Platform supports 17 Arabic dialects with more than 92% accuracy and uses billions of data points to interpret customer and market signals. Lucidya is also ISO/IEC 42001 certified and compliant with PDPL, GDPR and SOC 2.

Dubai-registered MetisJean will launch Jean 1001, its sovereign operating system for enterprise AI. The platform runs within a customer’s own infrastructure, makes its reasoning traceable to source material and records actions on an immutable, audit-ready ledger.

MetisJean said Jean can reduce token consumption by up to 90% in some applications. Founder and CEO Alexander Haywood said the company intends to build sovereign enterprise AI in the Gulf before taking the technology to international markets.

US-based Newrunio will also introduce Personal Super-Intelligence (PAI) 1.2 globally for the first time. The screen-aware floating AI agent operates within a user’s existing digital environment, providing contextual suggestions and executing tasks without requiring users to continually switch between applications.

Connecting AI Founders With Global Capital

Beyond product demonstrations, Ai StartX Everything will connect startups with investors, sovereign funds, enterprise buyers and technology companies through its Investor Programme.

The programme includes the Supernova AI Global Pitch Competition, where five finalists will pitch to investors and industry leaders for equity-free prizes.

Organised by inD, with Abu Dhabi’s Department of Government Enablement as Host Partner and Mubadala company Solutions+ as Global Partner, Ai Everything Abu Dhabi will also feature ATRC, First Abu Dhabi Bank and Hub71 alongside global technology companies including AWS, Alibaba Cloud, Microsoft, Mistral AI and ASUS.

Subscribe to the Arab Founders Newsletter

The best entrepreneurship & investment stories from the Arab world — weekly, straight to your inbox

No ads. No fluff. No spam — we value your time.

Continue Reading

MENA Startups

US Agentic Coding Platform Replit Acquires Egypt-Founded Analytics Startup Atta to Add Interactive Data Visualizations to AI Chat

Atta’s founders will join Replit as the US company integrates the startup’s business-analysis and data-visualisation technology into its platform.

Published

on

San Francisco-based AI software development platform Replit has acquired Atta, an Egypt-founded business analytics startup that helps users investigate company data and produce interactive visualisations.

The transaction was announced on September 25, 2026. Its financial terms were not disclosed.

As part of the acquisition, Atta co-founders Omar Shaik and Amine Ben Khalifa will join Replit, bringing the startup’s analytical expertise and purpose-built charting technology into the company’s broader product ecosystem.

Get Featured

Bringing Interactive Charts Into Replit Chat

The first integration resulting from the acquisition is already available inside Replit’s conversational interface.

Users can open a Replit conversation, upload a dataset or connect an external data source, and ask the platform a business question. Replit then handles the underlying queries and analytical steps before presenting the results through interactive charts built using Atta’s technology.

Users can ask Replit Agent to “visualise this” or request a specific type of chart. The platform selects a visualisation based on the data and the question being investigated.

A waterfall chart could be used to explain a change in revenue, for example, while a heatmap could identify patterns in customer retention. Replit says users do not need to write SQL to conduct the analysis.

What Is Atta?

Atta was founded by Omar Shaik and Tunisian engineer and AI researcher Amine Ben Khalifa. The company initially emerged from Egypt before expanding its operations into Silicon Valley.

The startup developed an AI-powered business-analysis workspace intended to help employees investigate data, understand changes in company performance and communicate their findings without relying on separate technical or business-intelligence teams.

Its technology was designed to handle analytical decisions that users would otherwise need to make manually, including selecting the appropriate analytical method, choosing a chart format and preparing the resulting visualisation.

Atta’s charting system produces interactive and brand-consistent graphics whose labels, spacing and layouts adjust automatically when resized. The company positioned this capability as a way to reduce the manual work required to prepare charts and presentations for leadership meetings or internal updates.

Expanding Replit Beyond Software Creation

Founded in 2016, Replit enables users to build applications, websites and digital products using natural-language instructions.

The Atta acquisition extends the company’s platform beyond application development and into business data analysis. Replit wants users to move from asking questions about company performance to presenting findings and building tools or applications based on those insights within the same environment.

“Our mission is to make useful intelligence accessible to everyone,” Replit said in its announcement. “For businesses, that means giving the people closest to a problem the ability to investigate it, explain what they find, and act on their expertise.”

The company said its longer-term vision is to make data analysis part of everyday operational work rather than confining it to a standalone tool or specialist workflow.

From Business Questions to Operational Tools

Replit expects Atta’s technology to support workflows extending beyond one-time charts.

An analysis could eventually become a recurring report, generate presentation slides for a management review or inform the creation of an internal application, marketing campaign or product feature.

This model would connect data analysis with Replit’s existing application-building capabilities, allowing businesses to investigate a problem and develop a response within the same platform.

Shaik said Atta was founded to make business analysis more accessible to employees who understand operational problems but may not have the technical skills required to query data warehouses or select analytical methods.

Before the acquisition, Atta had worked with public companies using its platform to prepare quarterly business reviews and create documents connected directly to corporate data warehouses, according to Shaik.

Replit Continues Its International Expansion

The acquisition follows Replit’s opening of its first international office in London on September 8, 2026.

The London operation serves as the company’s European base and forms part of its efforts to expand its business among individuals, small companies and enterprise customers outside the United States.

Replit says it has more than 60 million users worldwide and is used by employees at 85% of Fortune 500 companies.

Following the Atta acquisition, Replit will focus on developing its new analytical capabilities beyond interactive charts. The company’s challenge will be to make business analysis accurate and reliable enough for operational decisions while maintaining the simplicity of a conversational interface.

Subscribe to the Arab Founders Newsletter

The best entrepreneurship & investment stories from the Arab world — weekly, straight to your inbox

No ads. No fluff. No spam — we value your time.

Continue Reading

Most popular