MENA Startups
Oman’s Sohar International Launches FinTech Innovation Hub at Terminal 11 to Support Startups From Development to Market
Sohar International has partnered with Terminal 11 to establish a dedicated fintech innovation hub, connecting startups in Oman with banking expertise, regulators, investors and financial infrastructure.
Oman’s Sohar International has signed a strategic partnership with Terminal 11 to establish the Sohar | Innovation Hub, a dedicated platform designed to support fintech startups and technology entrepreneurs as they develop and commercialise new financial solutions.
Under the partnership, Sohar International will become Terminal 11’s exclusive banking partner, providing participating ventures with banking expertise, financial infrastructure, institutional support and access to strategic partnerships.
Terminal 11 is a private sector-led innovation hub established in partnership with the Oman Investment Authority (OIA). It brings together startups, corporates, investors and government entities to develop, test and scale technology solutions for regional and international markets.
The agreement was signed by Abdulwahid Al Murshidi, CEO of Sohar International, and Abdullah Al Badi, CEO of Terminal 11.
From Fintech Ideas to Market-Ready Solutions
The Sohar | Innovation Hub is designed to bridge the gap between financial innovation and commercial deployment.
Rather than operating solely as a physical workspace, the hub will provide a co-creation environment where fintech founders and technology entrepreneurs can work alongside financial-sector experts and other ecosystem stakeholders.
Participating ventures will gain access to banking expertise, regulatory guidance, financial infrastructure, investors and strategic partners.
By engaging startups during the early stages of product development, Sohar International aims to help founders navigate market entry, improve commercial readiness and accelerate the development of scalable financial products.
The initiative will support companies across different stages, ranging from early-stage startups to growth-stage fintech businesses.
Sohar International Brings Banking Infrastructure to Startups
Through the hub, startups will be able to combine product development with direct access to an established financial institution.
Sohar International plans to provide tailored banking solutions and specialist guidance while connecting participating companies with regulators, investors and potential partners.
The model is intended to make it easier for fintech companies to move from product development and testing toward commercial deployment.
“By supporting fintech innovation today, we are helping build a more resilient, diversified and globally competitive financial sector for the future,” Al Murshidi said.
He added that developing a competitive fintech ecosystem requires collaboration between financial institutions, government entities, regulators, investors and entrepreneurs.
Supporting Oman’s Vision 2040
The partnership forms part of wider efforts to strengthen Oman’s digital economy and support the country’s ambitions under Oman Vision 2040.
Al Murshidi said economies will increasingly compete based on their ability to foster innovation, encourage collaboration and create ecosystems capable of turning ideas into scalable companies.
“As Oman advances its ambitions under Vision 2040 to become a regional centre for innovation and digital finance, partnerships such as this play a pivotal role in building a vibrant fintech ecosystem that attracts talent, accelerates entrepreneurship and strengthens the nation’s digital economy,” he said.
For Sohar International, the initiative also expands the bank’s role beyond providing conventional financial services toward participating directly in the development of Oman’s fintech ecosystem.
Terminal 11 Connects Oman’s Innovation Ecosystem
Terminal 11 is structured as a meeting point between different parts of Oman’s technology and investment ecosystem.
Its platform connects entrepreneurs with corporates, investors and government stakeholders, providing an environment where startups can validate technologies, establish commercial partnerships and prepare products for wider deployment.
The addition of Sohar International provides fintech companies within that ecosystem with direct access to banking capabilities and financial-sector expertise.
The partnership is intended to create a clearer pathway for startups seeking to develop solutions that can initially be deployed in Oman and eventually expanded into regional and global markets.
Applications Open to Fintech Founders
Applications for the Sohar | Innovation Hub are now open to fintech founders, startup entrepreneurs and technology innovators.
Selected ventures will be able to use the hub to accelerate product development, access institutional expertise, connect with investors and regulators and explore partnerships that could support their commercial growth.
By bringing a major Omani bank directly into Terminal 11’s startup ecosystem, the initiative creates another institutional channel for connecting Oman’s financial sector with emerging fintech companies.
The partnership ultimately aims to strengthen the pipeline of locally developed financial technologies while supporting Oman’s broader push toward a more diversified, technology-driven and globally competitive economy.
MENA Startups
Saudi VC Firm STV Secures Arcapita Backing to Scale Emerging Tech and AI Startups Across MENA
The fund backs early-stage application-layer AI startups and has invested in Sawt, Clarity, Signit and Stream.
Saudi venture capital firm STV has secured an investment from global alternative asset manager Arcapita for its Emerging Tech & AI Fund, strengthening an institutional investor base that already includes Google, regional semi-sovereign entities and endowments.
The companies did not disclose the size of Arcapita’s commitment.
STV’s fund targets early-stage startups developing application-layer technology and artificial intelligence products. Its mandate focuses on helping portfolio companies expand across the Middle East and North Africa while supporting their entry into international markets.
The partnership could also connect emerging technology companies with established businesses across the STV and Arcapita networks, creating opportunities for commercial agreements, technology adoption and knowledge exchange.
Institutional Capital Targets Applied AI
Arcapita’s participation reflects growing institutional interest in AI businesses that build commercial products and services on top of foundational models and computing infrastructure.
STV said the application layer attracted more than $19 billion in enterprise spending during 2025, while AI-native companies generated twice as much revenue as incumbent providers. These figures underpin the firm’s thesis that emerging technology companies can capture increasing corporate spending as businesses move from AI experimentation toward practical deployment.
The fund will invest at the earliest stages, giving STV exposure to companies before they establish mature products or distribution. This approach carries greater execution risk but offers the potential to support startups as they shape new technology categories.
Arcapita brings more than three decades of investment experience to the partnership. The firm focuses on private equity and real estate and has completed transactions with a combined value exceeding $32 billion.
Four AI-Native Startups Join the Portfolio
The Emerging Tech & AI Fund has invested in four startups so far: Sawt, Clarity, Signit and Stream. Each company addresses a different business function, ranging from customer service to legal technology and financial operations.
Sawt develops Arabic-native AI voice agents for customer service, targeting organisations that need automated conversations tailored to the language requirements of regional users.
Clarity offers an agentic AI platform that analyses customer service operations. Its software is designed to help businesses examine interactions and extract information that can improve service performance and decision-making.
Signit is a Saudi legal technology startup applying artificial intelligence to legal workflows. Stream, meanwhile, provides billing and payment infrastructure for Saudi businesses.
The portfolio illustrates STV’s preference for applied AI products that solve specific operational problems rather than companies building foundational models or hardware infrastructure.
Connecting Startups With Established Businesses
Beyond capital, the STV-Arcapita relationship is expected to give portfolio companies greater access to potential enterprise customers and commercial partners.
For early-stage AI startups, reaching established businesses can be as important as product development. Enterprise sales often involve lengthy procurement processes, technology reviews and integration requirements that young companies may struggle to navigate without institutional relationships.
STV intends to use the combined networks to help startups demonstrate their products in commercial environments, potentially accelerating adoption across regional industries. Established companies, in turn, could gain earlier access to emerging AI tools relevant to their operations.
The addition of Arcapita expands the fund’s institutional backing without changing its early-stage investment strategy. STV will continue targeting application-layer companies with the potential to grow across MENA and enter markets beyond the region.
MENA Startups
SHRM MENA Unveils ‘HR + AI Lab’ to Shape the Future of Work at 2026 Annual Conference & Expo
Over 2,000 regional business and HR leaders will convene at Madinat Jumeirah on 16–17 December 2026 for world-class opportunities to learn, engage and network, while advancing artificial intelligence from abstract discussion to actionable workforce strategy.
The Society for Human Resource Management (SHRM) MENA has announced that the SHRM MENA Annual Conference & Expo 2026 will take place on 16–17 December 2026 at Madinat Jumeirah in Dubai. The flagship event will be preceded by pre-conference Masterclasses on 15 December and culminate in the prestigious SHRM MENA STAR Awards Gala Evening on 17 December. Positioned as a leading platform for workforce leadership in the region, the 2026 conference will introduce the HR + AI Lab, an experiential and solution-oriented hub designed to bridge the gap between artificial intelligence theory and practical enterprise deployment.
As organizations across the Gulf Cooperation Council (GCC) accelerate digital transformation and economic diversification under ambitious national visions, human resource leadership has moved to the center of executive business strategy. The 2026 conference is expected to bring together more than 2,000 senior HR executives, C-suite leaders and decision-makers representing over 1,000 organizations across the UAE, Saudi Arabia and the wider MENA region, alongside more than 100 CXOs and 50 global thought leaders, industry experts and speakers from leading international institutions. This diverse gathering will create world-class opportunities for participants to learn from global perspectives, engage in meaningful dialogue and build valuable professional connections.
Unlike traditional technology-focused summits, the 2026 event will place practical execution at the heart of the conversation. Through the dedicated HR + AI Lab, attendees will have access to live demonstrations, real-world case studies and expert-led problem-solving sessions focused on how artificial intelligence can be applied across the employee lifecycle. The Lab will explore practical applications across talent acquisition, talent development and total talent management, while providing leaders with actionable frameworks for integrating AI into their organizations and generating measurable business value.
“As global shifts in technology, work patterns, and talent dynamics redefine the modern economy, workforce leadership has become the vital engine driving business transformation across the MENA region. The SHRM MENA Annual Conference 2026 is engineered to give business and HR
leaders the exact tools, evidence-based research, and strategic foresight required to navigate these complexities and convert disruption into sustainable organizational performance,” said Achal Khanna, CEO – SHRM APAC & MENA.
The conference program will address some of the most pressing workforce priorities facing organizations across the GCC, examining where automation can optimize HR processes, where human judgment remains indispensable, and how businesses can establish responsible AI governance frameworks while strengthening local talent capabilities. The discussions will also explore how HR leaders can balance technological innovation with organizational culture, employee experience and long-term workforce development.
“Across the GCC and particularly in fast-evolving markets like the UAE and Saudi Arabia, organizations are seeking more than abstract conversations about the future of work. They need concrete strategies. With the introduction of the HR + AI Lab, we are moving the regional conversation from technology demos to real-world deployment. Our goal is to empower leaders to build actionable HR and AI blueprints that deliver tangible impact for their people and their bottom line,” said Vivek Arora, Managing Director – SHRM MENA.
The event will begin on 15 December 2026 with a series of pre-conference Masterclasses, offering immersive, deep-dive workshops led by global authorities in areas including critical HR capabilities, workforce analytics and leadership resilience. The main SHRM MENA Annual Conference & Expo will then take place on 16–17 December, bringing together distinguished international institutional speakers and featuring two days of keynote presentations, panel discussions, interactive strategy sessions and the immersive HR + AI Lab. Across the programme, attendees will benefit from world-class opportunities for learning, engagement and networking with senior leaders, experts and peers from across the region and beyond. The event will conclude on 17 December with the SHRM MENA STAR Awards Gala Evening, which will recognize outstanding achievements, innovation and leadership in human resource management across the region.
About SHRM MENA
SHRM MENA is the regional chapter of the Society for Human Resource Management (SHRM), the world’s largest HR membership organization with over 340,000 members across 183 countries. SHRM empowers HR professionals and business leaders with the tools, resources, and global network required to create better workplaces and foster organizational transformation.
MENA Startups
Saudi-Based Hurr Unveils $2M Growth Initiative to Expand Freelance Contracting, Payments and Talent Services
The initiative combines an AI-powered contracting tool, an acquisition and new partnerships to expand Hurr’s flexible-work ecosystem.
Hurr, a leading platform for freelance solutions, has announced a new USD 2 million growth initiative, marking an important milestone in the company’s expansion and its vision to build a more integrated ecosystem for freelance and flexible work.
The announcement brings together a series of strategic developments, including the launch of Hurr Sign & Pay, the acquisition of Elherfa, and strategic partnerships with Khibraty and Future Work, strengthening Hurr’s technology, talent network, market reach, and service offering.
Launching Hurr Sign & Pay
At the center of the announcement is Hurr Sign & Pay, a new AI-powered solution designed to simplify how businesses and freelancers formalize and complete freelance transactions.
Through a simple WhatsApp-based journey, users can move from an agreement to a structured transaction, including AI-assisted contract creation, digital signing, secure payment, invoicing, and documentation.
The solution is designed to remove friction from freelance contracting and make working with independent talent faster, simpler, and more structured for both businesses and freelancers.
Expanding Through Acquisition and Strategic Partnerships
As part of its growth strategy, Hurr has also acquired Elherfa, expanding its freelance ecosystem and creating further opportunities to integrate talent and capabilities into the Hurr platform.
Hurr’s strategic partnership with Khibraty, a Saudi-Jordanian platform, will further expand access to high-tier freelancers, consultants, and specialized experts, allowing Hurr to serve a broader range of business requirements.
The company is also strengthening its ecosystem through its partnership with Future Work, supporting Hurr’s broader ambition to contribute to the development of flexible work and independent talent opportunities in Saudi Arabia.
A $2 Million Growth Initiative
The USD 2 million figure represents the estimated strategic and commercial opportunity value of Hurr’s combined growth initiatives. It reflects the potential market opportunity, transaction value, strategic partnerships, acquisition, and future business opportunities associated with Hurr’s expansion.
The figure does not represent Hurr’s company valuation, funding raised, or recognized revenue.
Muna Balhamar, CEO of Hurr “We believe the future of work is becoming increasingly flexible, and the infrastructure supporting it needs to evolve with it. Our next chapter is about making it easier for companies to access talent, formalize relationships, manage contracts and complete payments. Sign & Pay, our acquisition and our new partnerships are all part of building a stronger and more connected freelance ecosystem.”
With a community of more than 42,000 freelancers across 100+ professional fields, Hurr is continuing its evolution from a freelance marketplace into a broader platform providing integrated solutions for accessing, contracting, managing, and paying flexible talent
-
News1 week agoPIF-Backed HUMAIN and US-Based Together AI to Build 250MW AI Data Center in Saudi Arabia, Targeting Over $5B in Annualized Revenue in First Year
-
MENA Startups6 days agoSaudi FinTech Giant PayTabs Strikes Massive $100M+ Deal to Acquire Amazon’s MENA Payments Business, Creating Platform Set to Process Over $40B Annually
-
News1 week agoSaudi Gaming Startup Takahouse Raises $1.5M Round from Impact46 to Develop New Products
-
News1 week agoSaudi Arabia-Based HRTech Startup ZenHR Raises $6M to Expand AI-Powered Workforce Management Across MENA
-
News1 week agoSaudi-Based AutoTech Startup Syarah Raises $12M From Impact46 to Expand Nationwide
-
News1 week agoSaudi Arabia-Based FinTech Startup Rabeh Raises $8.5M to Connect Entrepreneurs With Investors
-
MENA Startups1 week agoMENA-Focused EdTech Platform Abwaab Acquires Egypt’s Eduact to Expand Into Offline Learning
-
MENA Startups1 week agoEgyptian EdTech 3C Coding School Raises $3M Seed After 230% Revenue Growth, Expanding its AI-Personalized Learning Platform Into Saudi Arabia

You must be logged in to post a comment Login