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Saudi Customer Engagement Platform Unifonic Acquires Turkish AI Personalization Firm Segmentify to Expand Across MENA and Europe
Saudi customer engagement platform Unifonic has acquired AI personalization company Segmentify, strengthening its position in the emerging agentic marketing sector and expanding its presence across Europe and the Middle East.
Saudi-based customer engagement platform Unifonic has announced the acquisition of Turkish AI personalization company Segmentify, marking one of the company’s most significant strategic moves to date as it seeks to build a comprehensive AI-native marketing and customer engagement platform for emerging markets.
The deal combines Unifonic’s conversational engagement and customer communication capabilities with Segmentify’s expertise in behavioral intelligence, predictive analytics, and AI-powered personalization technologies.
The acquisition comes as enterprises worldwide increasingly shift toward AI-driven customer engagement models, creating demand for technologies capable of automating and optimizing customer interactions across multiple channels in real time.
Betting on the Rise of Agentic Marketing
The acquisition positions Unifonic within the rapidly emerging category of agentic marketing, where autonomous AI agents analyze customer behavior, make engagement decisions, and optimize interactions without constant human intervention.
Unlike traditional campaign-based marketing, agentic systems continuously evaluate customer data to determine the most effective message, communication channel, and timing for engagement.
By integrating Segmentify’s personalization engine into its platform, Unifonic aims to enable enterprises to deploy intelligent marketing agents capable of delivering highly personalized customer experiences at scale.
The combined platform will allow businesses to unify customer intelligence, engagement tools, and marketing automation within a single ecosystem, reducing operational complexity while improving conversion rates, customer retention, and loyalty.
Ahmed Hamdan, Co-founder and CEO of Unifonic, described the acquisition as a major step toward building an AI-native customer engagement platform tailored for emerging markets.
According to Hamdan, the convergence of artificial intelligence, behavioral intelligence, and real-time orchestration is fundamentally reshaping how enterprises interact with customers.
Strengthening AI and Personalization Capabilities
Founded in Türkiye, Segmentify has built a reputation for helping retailers and e-commerce companies optimize digital experiences through AI-powered search, recommendation engines, customer intelligence, and cross-channel marketing solutions.
Its technology analyzes customer behavior and purchasing patterns to deliver personalized experiences designed to increase engagement and drive revenue growth.
Following the acquisition, Segmentify’s predictive analytics and recommendation capabilities will become part of Unifonic’s broader platform, giving enterprises access to deeper behavioral insights and more intelligent automation tools.
Ibrahim Almohaimeed, Chief Financial Officer of Unifonic, said the transaction was driven by strong strategic alignment and long-term value creation opportunities.
He noted that the acquisition enhances the intelligence layer of Unifonic’s platform while positioning the company at the forefront of the emerging agentic marketing landscape.
Expanding Beyond MENA
Beyond product integration, the acquisition significantly expands Unifonic’s international footprint.
Segmentify brings established operations in the United Kingdom, Germany, and Türkiye, strengthening Unifonic’s access to European markets while expanding its AI engineering and product development capabilities.
Murat Soysal, Co-founder and CEO of Segmentify, said the combination would allow both companies to deliver greater value to customers by integrating their complementary technologies and expanding access to advanced personalization solutions.
He also noted that Segmentify’s predictive AI capabilities could help address a growing demand within MENA and GCC markets for real-time personalization technologies.
As businesses increasingly adopt AI-led customer operations, the acquisition reinforces Unifonic’s ambition to become a leading provider of intelligent customer engagement infrastructure, helping enterprises automate marketing activities, improve operational efficiency, and build stronger customer relationships across digital channels.
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Qatar Airways Becomes World’s First Airline to Bring Starlink to Boeing 787-9, Reaches 150 Connected Widebody Aircraft
Qatar Airways has become the first airline globally to operate Boeing 787-9 aircraft with Starlink, as its high-speed connectivity rollout reaches 150 widebody aircraft and more than 23 million passengers.
Qatar Airways has become the first airline in the world to operate Boeing 787-9 aircraft equipped with Starlink, marking another milestone in the carrier’s rollout of high-speed satellite internet across its global fleet.
The Doha-based airline has also completed Starlink installation across its entire Boeing 787-8 sub-fleet in seven months, bringing the number of Starlink-equipped Qatar Airways widebody aircraft to 150.
The airline said it remains on track to complete installation across its entire Boeing 787 fleet by the end of 2026.
The latest deployment means Qatar Airways now operates Starlink-equipped aircraft across three major widebody families: the Boeing 777, Airbus A350 and Boeing 787.
23 Million Passengers Have Used Starlink
The scale of Qatar Airways’ deployment has grown significantly since the airline introduced Starlink connectivity in October 2024.
More than 23 million passengers have since used the service across over 86,000 Qatar Airways flights, according to the airline.
Starlink internet is provided to passengers free of charge on equipped aircraft and is available from gate to gate.
Connection speeds can reach up to 500 Mbps, enabling passengers to use high-speed internet during flights for activities ranging from messaging and entertainment to working online.
The service is increasingly available across Qatar Airways’ long-haul and ultra-long-haul network, including routes connecting Doha with destinations across the Americas, Australasia, Africa, Asia, Europe and the Middle East.
Starlink Rollout Surpasses 83%
Qatar Airways said its overall Starlink installation programme has now surpassed 83% completion, with as many as 323 Starlink-equipped flights operating every day.
The Boeing 787 milestone follows similarly rapid deployment across two other major parts of the carrier’s fleet.
Qatar Airways completed Starlink installations across its Boeing 777 fleet in nine months, followed by its Airbus A350 fleet in eight months.
It has now completed the 787-8 sub-fleet in seven months while beginning operations with Starlink-equipped Boeing 787-9 aircraft.
The rollout represents one of the airline’s largest passenger-facing digital infrastructure projects, extending high-speed connectivity across an increasing share of its international network.
Bringing High-Speed Connectivity to Long-Haul Travel
Starlink uses a network of low-Earth-orbit satellites to provide broadband internet connectivity, allowing airlines to offer significantly faster onboard connections than many traditional satellite systems.
For Qatar Airways passengers, the deployment is designed to make internet access during long-haul flights closer to the connectivity experience available on the ground.
The ability to connect from gate to gate also means passengers on equipped aircraft can remain online across more of the travel journey rather than waiting until the aircraft reaches cruising altitude.
With speeds reaching 500 Mbps, passengers can use the connection for work, communications and digital entertainment during flights.
Qatar Airways Targets Full Boeing 787 Deployment by End of 2026
The next major milestone will be completing Starlink deployment across the remaining Boeing 787 aircraft.
Qatar Airways expects the process to be completed by the end of 2026, further expanding the number of routes where passengers can access free high-speed internet.
With 150 connected widebody aircraft already in operation and the overall programme more than 83% complete, the airline is moving closer to making Starlink a standard feature across a substantial portion of its long-haul fleet.
The milestone also extends a rollout that has moved rapidly since its October 2024 launch: from the Boeing 777 and Airbus A350 fleets to the Boeing 787, and from an initial onboard connectivity service to one that has already been used by more than 23 million passengers worldwide.
News
China’s AG.AL Wins 2026 Esports World Cup, Securing $7M Prize in Presence of Saudi Crown Prince and French President
AG.AL triumphs at the 2026 Esports World Cup, securing $7M and global recognition.
China’s premier esports team, All Gamers Global (AG.AL), has emerged victorious in the 2026 Esports World Cup club championship held in Paris.
This win not only marks a significant achievement for the team but also underscores the growing dominance of Chinese esports on the global stage.
Attended by notable figures such as Saudi Crown Prince Mohammed bin Salman and French President Emmanuel Macron, the event was a landmark as the first-ever tournament staged outside Saudi Arabia.
AG.AL clinched the championship by a comfortable margin, with a total of 5,300 points, finishing 700 points ahead of their closest rivals, Saudi Arabia’s Falcons.
This exceptional performance earned them the grand prize of $7 million from a prize pool exceeding $75 million.
The pivotal moment came during the final days of the competition when French player Gwen secured victory in the TrackMania tournament, solidifying AG.AL’s lead.
Meanwhile, the Falcons, who were the reigning champions with two previous titles, finished as runners-up. Despite not retaining the club championship, they claimed an individual victory in Rocket League, defeating Spacestation Gaming with an impressive 4-0 in the final.
The event, spanning seven weeks, highlighted the expansive reach of esports, drawing more than 2,000 players from approximately 200 clubs worldwide, and welcoming over 500,000 visitors to the tournament.
With 25 tournaments across 24 games, the Paris edition demonstrated the vast appeal and growing popularity of esports competitions.
In addition to the competitive spectacle, the event also saw strategic developments in esports diplomacy. A memorandum of understanding was signed between the sports ministries of Saudi Arabia and France, aimed at enhancing collaboration in areas like esports organization, investment, and sports tourism.
This agreement signifies a deeper investment in the esports sector, promising potential growth and increased cooperation on international events.
AG.AL’s triumph in Paris not only reinforces their status as frontrunners in esports but also positions them well for future endeavors as they look to expand their influence and engage further with the global gaming community.
News
Saudi Aramco’s Venture Arm Co-Leads $20M Round in US AI Startup Twin1 AI, Building Digital Twins That Learn From Employees’ Emails, Meetings and Workplace Systems
Twin1 AI secures funding to enhance AI-powered tools for knowledge workers, emphasizing control and privacy.
Twin1 AI, a US-based enterprise AI startup, has successfully raised $20 million in a seed funding round. The investment was co-led by Bessemer Venture Partners, Tribeca Venture Partners, and Aramco Ventures.
This funding aims to propel the development of Twin1 AI’s innovative AI-powered digital twin technology, designed for professional knowledge workers.
Founded in 2025 by Dr. Lewis Z. Liu, Tom Cahn, Huiting Liu, and Dr. Jonathan Budd, Twin1 AI is rapidly positioning itself at the forefront of the enterprise AI sector. Its groundbreaking platform creates digital twins for professionals, incorporating a wealth of contextual data from their work environments such as emails, meetings, and workplace systems.
This empowers AI agents to access and process information more effectively across various platforms like Slack, Microsoft Teams, Outlook, Gmail, Google Drive, and SharePoint.
An important differentiator for Twin1 AI is its focus on data privacy and governance. The company’s technology includes robust privacy controls to manage how information is accessed and shared.
This ensures professionals retain control over their data. Furthermore, Twin1 AI’s Twin Network facilitates seamless coordination by connecting individual digital twins, allowing them to collaborate and share knowledge within large organizations without compromising data integrity.
To meet the growing demand for their solutions, Twin1 AI plans to enhance its workforce in San Mateo and London. The newly acquired capital will also support efforts to refine the company’s core technology and drive its go-to-market strategies.
The interest from major investors like Aramco Ventures underscores a significant trend in enterprise AI. Companies are increasingly seeking systems that capitalize on proprietary organizational knowledge rather than relying solely on generalized models.
Twin1 AI’s approach offers a coordinated and trusted layer of AI interaction within an organization, ensuring that the deployment of AI technology complements business objectives while maintaining governance standards.
This funding highlights the pivotal shift toward enterprise AI systems that prioritize context and organizational knowledge. As AI continues to integrate into business operations, platforms like Twin1 AI are positioned to become essential components of enterprise AI infrastructure.
This shift mirrors the growing necessity for governance and efficient deployment solutions, making Twin1 AI an attractive partner for sectors such as legal, financial services, and energy where data confidentiality and access are particularly critical.
Twin1 AI’s ongoing expansion efforts reflect the industry’s broader trend towards adopting sophisticated AI systems.
By focusing on refining digital twin technology, Twin1 AI is poised to facilitate the practical application of these advanced concepts in large-scale enterprise environments, further supporting the evolution of enterprise AI.
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