MENA Startups
UAE-Based Consumer Company Amaani Raises $5M Series A to Expand AÏZA Across GCC Beauty Markets
The company will prioritise Saudi Arabia before launching its Middle Eastern skincare and haircare brand in Kuwait and Qatar.
Dubai-based consumer company Amaani has raised $5 million in a Series A funding round to expand its beauty brand AÏZA across the GCC.
BECO Capital led the round, with participation from Homegrown Ventures and Peak XV’s Surge. The investment brings Amaani’s total funding to $8 million, following a $3 million seed round led by Surge in September 2025.
Amaani will use the capital to support AÏZA’s regional expansion, develop new products, recruit talent and strengthen the technology infrastructure behind the business.
Building a Beauty Brand Around Arab Ingredients and Traditions
Founded in 2023 by Shubham Poddar, Amaani develops consumer brands originating from the Middle East. It launched AÏZA, its first skincare and haircare brand, in December 2024.
AÏZA develops products inspired by ingredients, scents and beauty traditions associated with the Arab world, including dates, black seed, frankincense, rose and bakhoor.
The company works with laboratories in Korea, Japan and Italy to incorporate these elements into modern skincare and haircare formulations.
“Three years ago, I left Sequoia Capital India with one conviction: the Middle East had become one of the world’s most sophisticated consumers of global beauty, but too few globally ambitious brands were built around the region’s own beauty culture,” said Shubham Poddar, founder and CEO of Amaani.
“AÏZA was created to change that, with original products inspired by the ingredients, rituals and cultural intelligence of Arabia.”
Saudi Arabia Becomes the Next Priority Market
Saudi Arabia will be AÏZA’s immediate expansion priority. The brand is scheduled to launch at Ulta Beauty locations in Red Sea Mall in Jeddah and Riyadh Park in Riyadh at the end of September 2026.
Amaani expects to enter Kuwait and Qatar during the fourth quarter, widening AÏZA’s physical retail presence beyond the UAE.
AÏZA is currently available through its own e-commerce platform, Ounass and Ulta Beauty in the UAE.
The company said AÏZA ranks among the ten leading brands sold by Ulta Beauty in the UAE, from a selection of more than 300 international and regional brands.
Revenue Grows Ninefold in the UAE
Amaani reported that AÏZA’s net revenue increased more than ninefold year over year during the first half of 2026 as the brand expanded from a digital-first business into physical retail.
AÏZA was also included in BeautyMatter’s NEXT50 list of emerging beauty and wellness companies, becoming the first Middle Eastern brand selected for the annual ranking, according to the company.
The brand’s operating model combines consumer product development with technology and artificial intelligence. Amaani uses these tools across creative testing, customer analytics, performance marketing and operational planning.
Investors Back a Regionally Built Consumer Brand
Abdulaziz Shikh Al Sagha, managing partner at BECO Capital, said the investment firm had spent several years studying the Gulf and wider Middle East beauty market.
“Amaani combines that discipline with a deep understanding of what regional consumers want,” he said. “That combination gave us the conviction to back Shubham and the team at this stage of their journey.”
Nader Amiri, co-founder and managing partner at Homegrown Ventures, said AÏZA is building original products rooted in regional ingredients and traditions while maintaining the ambition to compete internationally.
Following the round, Amaani will focus on translating AÏZA’s early traction in the UAE into sustained growth across larger GCC beauty markets.
MENA Startups
Qatar-Based AI Startup Aligator Raises $1.2M Seed Round to Expand Autonomous PR Agents Across MENA
Qatar Development Bank and Media City Qatar’s Next Ventures co-led the round, with additional participation from private investors.
Doha-based agentic AI startup Aligator has raised $1.2 million (QAR 4.3 million) in a seed funding round to develop its autonomous public relations tools and expand across the GCC and wider Middle East and North Africa region.
Qatar Development Bank (QDB) and Next Ventures, a fund established by Media City Qatar, co-led the round. A group of unnamed private investors also participated.
Aligator plans to use the capital to accelerate product development, recruit employees across engineering, AI research and go-to-market functions, and expand its services to communications agencies, companies and government organisations across the region.
Developing Autonomous AI Agents for Public Relations
Aligator develops AI agents designed to perform operational tasks across public relations and corporate communications.
The company’s technology can draft and distribute press materials, monitor media coverage, identify relevant journalists and publications, and manage outreach workflows.
Aligator is seeking to automate tasks that typically require communications professionals to move between multiple tools and manually track media activity. Its agents are designed to learn a client’s preferred writing style, target audiences, media landscape and campaign objectives.
The platform is intended to help PR teams reduce the time spent on repetitive work while retaining human involvement in strategy, editorial judgment and relationship management.
Aligator describes its product as an agentic PR platform in which AI agents work alongside communications professionals rather than functioning solely as content-generation tools.
A Qatar-Built AI Company
Aligator is led by founder and CEO Ali Abbas and co-founder and CTO Abdullah Khan. Its team includes graduates of Carnegie Mellon University in Qatar and Texas A&M University at Qatar, both members of Qatar Foundation’s Education City ecosystem.
The company operates from Doha and is incorporated in Media City Qatar and licensed by the Qatar Financial Centre, according to information provided in the funding announcement.
Its development reflects Qatar’s efforts to turn investments in education and technology infrastructure into locally built companies capable of serving regional and international markets.
Aligator has also been developing media-monitoring and reputation-intelligence products. In May 2026, it entered a partnership with communications consultancy BLJ Worldwide to strengthen media monitoring and analytics capabilities, including Arabic-language and dialect-specific analysis.
Reducing Manual Work in Communications
Public relations teams regularly spend time building media lists, tracking published coverage, preparing standard materials and following up with journalists.
Aligator is targeting these workflows with specialised AI agents capable of carrying out multiple connected tasks rather than producing individual pieces of content.
“Public relations is one of the most relationship-driven and time-intensive industries, yet much of the day-to-day work is repetitive and ripe for intelligent automation,” Abbas said.
He added that the funding would allow Aligator to advance its product roadmap, grow its engineering team and make its technology available to more communications professionals across the region.
The company will need to demonstrate that its tools can automate routine processes without compromising accuracy, editorial standards or the relationships on which public relations work depends.
Funding Product Development and Regional Expansion
Aligator will direct part of the seed funding toward expanding its range of autonomous PR agents and improving the technology underpinning its platform.
The startup also plans to hire employees across engineering and AI research as it increases the number of workflows its products can handle. Further recruitment in go-to-market roles will support customer acquisition and regional expansion.
Across the GCC and MENA region, Aligator plans to target public relations agencies, corporate communications departments and government teams.
The company has not disclosed its valuation, the equity acquired by investors or the number of customers currently using its platform.
Investor Support From Qatar
Qatar Development Bank said its investment reflected the potential of Aligator’s technology and the growing number of startups emerging from Qatar’s local innovation ecosystem.
QDB Executive Director of Incubation and Venture Capital Investment Mohammed Al-Emadi said the bank aims to give startups access to capital and ecosystem support as they develop their products and pursue further growth.
Next Ventures Director and Board Member Khalid Mubarak Al-Naimi said the fund backs companies capable of addressing market needs and expanding from Qatar into regional and international markets.
Following the seed round, Aligator’s next phase will focus on building additional AI agents, expanding its team and converting its technology into a scalable platform for communications professionals across MENA.
MENA Startups
Saudi PropTech Startup Rela Secures Undisclosed Strategic Investment from Yazeed Al Rajhi & Brothers Holding to Expand Workforce Housing Network
Yazeed Al Rajhi & Brothers Holding has joined Rela as an investor and strategic partner to support its expansion across Saudi Arabia.
Saudi workforce housing startup Rela has secured an undisclosed investment from Yazeed Al Rajhi & Brothers Holding, which has joined the company as an investor and strategic partner.
The financial value of the transaction and the equity stake acquired by the holding company were not disclosed.
Rela plans to use the partnership to expand its network of workforce housing properties and residential complexes across Saudi Arabia while strengthening its operational capabilities.
What Is Rela?
Launched in early 2026 by Salman Al Jabrain, Rela provides technology-enabled workforce accommodation and property management services.
The company combines licensed accommodation with property preparation, management, operations and maintenance through a single platform. It also provides supporting services such as employee transportation and catering.
Rather than operating solely as a marketplace, Rela manages the properties and associated services offered to corporate customers.
The startup connects property owners, developers and investors with companies seeking accommodation for their employees and workers. It then prepares and operates the properties according to the requirements of those corporate clients.
Managing Workforce Accommodation Through Technology
Rela’s technology platform enables businesses to reserve accommodation, monitor occupancy levels and allocate employees across different properties.
Corporate clients can also access operational data related to their accommodation network, giving them greater visibility into occupancy and property use.
This model is designed for companies that need to accommodate large or distributed workforces while maintaining consistent operating and service standards across one or multiple locations.
Rela provides accommodation in areas aligned with its customers’ operational requirements, including locations near major projects, industrial facilities and logistics operations.
Industries Served by Rela
The company targets businesses operating across construction, manufacturing, logistics, hospitality, retail, and operations and maintenance.
It also serves companies involved in major projects that require accommodation for large numbers of workers over extended periods.
These businesses may require more than residential units. Their needs can include furnishing and preparing properties, maintaining facilities, transporting workers and providing meals.
Rela combines these requirements within one managed service instead of requiring companies to coordinate with multiple accommodation and service providers.
Expanding Its Property Network Across Saudi Arabia
Following the investment, Rela plans to work with additional property owners, developers and investors to bring more buildings and residential complexes onto its platform.
The company will connect those available real estate assets with corporate demand for workforce accommodation while managing their preparation, operation and maintenance.
The expansion is expected to increase the number of locations available to Rela’s customers and strengthen its ability to support companies with workforces operating across different parts of the Kingdom.
The partnership with Yazeed Al Rajhi & Brothers Holding is also intended to support Rela’s operating capacity as it expands shortly after entering the market.
A Strategic Partnership for Rela’s Next Growth Phase
The investment comes only months after Rela began operations, giving the startup a strategic partner as it seeks to establish its presence in Saudi Arabia’s workforce accommodation sector.
Yazeed Al Rajhi & Brothers Holding’s participation provides Rela with more than financial backing, as the holding company will also support the startup as a strategic partner.
Rela’s growth will depend on its ability to add suitable properties to its network, secure long-term corporate customers and maintain consistent accommodation and service standards as its operations expand.
The company’s next phase will focus on increasing its property network and connecting more real estate assets with businesses seeking managed workforce accommodation across Saudi Arabia.
MENA Startups
UAE Investors Shorooq and Presight Back US Robotics Startup Maven in $100M Series A to Scale Production and Material Handling Solutions
UAE-based Shorooq and Presight joined the round through funds managed by Shorooq, with their individual commitments undisclosed.
US industrial robotics startup Maven Robotics has raised $100 million in Series A funding to expand production of its autonomous robots and develop systems for a broader range of industrial material-handling tasks.
UAE-based investment firm Shorooq and Presight, a G42 company specialising in applied artificial intelligence, participated through the Presight–Shorooq AI and Bedaya funds managed by Shorooq. RoboStrategy, LocalGlobe, Vine Ventures and XTX Ventures also backed the round.
Neither Shorooq nor Presight disclosed the size of its individual investment.
Building Autonomous Robots for Industrial Work
Founded in 2024 and headquartered in Santa Clara, California, Maven develops autonomous robotic systems for logistics and manufacturing environments.
The company initially focused on mixed-case palletising and tote handling, tasks involving the movement, sorting and arrangement of different products in warehouses and factories. Maven estimates that these two applications represent an addressable market of approximately $80 billion.
Its systems integrate robotics hardware, software and artificial intelligence across individual machines and fleets. The company is seeking to build robots capable of learning from real-world operations while meeting the reliability requirements of industrial customers.
Maven says its robots currently operate for as long as 16 hours a day at customer facilities and have achieved uptime exceeding 99%. These performance figures have not been independently verified.
Scaling Robot Production
Maven plans to use the Series A capital to manufacture 250 units of its third-generation robot and begin designing a fourth-generation platform.
The company will also expand beyond palletising into more complex material-handling and assembly workflows. This strategy is intended to increase the number of tasks its robots can perform across warehouses, production facilities and other industrial environments.
Maven emerged from stealth when it announced the Series A earlier in September 2026. The round was led by RoboStrategy, with LocalGlobe, Vine Ventures and XTX Ventures among the participating investors. Shorooq and Presight subsequently confirmed their involvement in the financing.
Connecting Maven With the UAE’s AI Ecosystem
The investment reflects Shorooq and Presight’s interest in physical AI: the use of artificial intelligence in machines that interact with real-world environments.
Shorooq brings investment and company-building experience, while Presight offers applied AI capabilities and access to G42’s wider technology, computing and enterprise network. The investors intend to use these resources to support Maven’s deployment and commercial expansion.
“The first wave of AI reshaped how we work with information; the next will reshape how the physical economy runs,” said Bilal Baloch, Partner at Shorooq.
Presight CEO Thomas Pramotedham said the investment reflects the company’s focus on AI systems that produce measurable results within business operations.
Addressing Industrial Labour Requirements
Maven is positioning its robots as an automation solution for industries facing labour shortages and demanding physical workflows.
The company’s strategy differs from building a single-purpose machine for every task. It is developing what it describes as a general-purpose industrial robotics system that can expand into additional applications as it gathers operational data.
“We’re not in the race to build the biggest model—we’re in the race to solve industrial labour and make this work possible at the scale the world needs,” Maven co-founder and CEO Hamza Derbas said.
Derbas added that Shorooq and Presight could provide Maven with access to computing resources, data and enterprise relationships beyond their financial investment.
Backing Physical AI Companies
Shorooq and Presight’s participation adds Maven to a growing group of AI and deep-tech businesses connected with the UAE’s technology ecosystem.
In 2025, Presight and Shorooq established the Presight–Shorooq Fund I with a target of investing $100 million in AI companies globally. The Maven investment was made through that vehicle and Shorooq’s Bedaya funds.
Maven will now focus on producing its third-generation fleet, developing its next platform and expanding its robots into additional industrial workflows. Its next challenge will be maintaining reliability as deployments and task complexity increase.
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